3 Trends in Nonprofit Marketing and Communications

The following article was cowritten by Chat GPT and Amy Marquis, who provided her expert perspective, prompt engineering, copywriting support and copyediting.

As a hashtag#nonprofit professional, your role in shaping the world for the better is crucial. To spread your message and make an even bigger impact, it's vital to stay on top of your marketing and communications hashtag#strategy. All nonprofit professionals are well versed in being nimble — it's comes with the job. But with the rise of digital technology, the game is constantly changing, which means your expertise in how to pivot will come in handy when working to stay ahead of the trends. 

Here are some of three key communications trends to keep an eye on:

1. Digital Channels are the Way to Go

If you haven't already, say goodbye to relying solely on traditional methods like direct mail and flyers. They're expensive and untrackable anyway. #SocialMedia, #emailmarketing and digital advertising are now the go-to channels for reaching your audience. And the best part? They're much more cost-effective, reach your precise targeted audience and the results are fully trackable. In fact, according to the Nonprofit Marketing Guide's benchmark report, 91% of nonprofits are using social media for their marketing and communication needs.

2. Mobile First is Non-Negotiable

You already have a hashtag#website, but with the majority of internet users accessing the web from their hashtag#mobiledevices, it's crucial to make sure your communications are optimized for mobile. A report by Nonprofit Tech for Good found that 48% of all email opens occur on mobile devices, so a mobile-first approach is a must.

3. Personalized Storytelling is a Game Changer

Your audience craves authenticity and personalization, and this is especially true for nonprofits. By connecting with your audience on a personal level, you can communicate a message that truly resonates and drive real change. A survey by M+R found that personalizing your emails can boost open rates by up to 26%.

By embracing these trends, you can make the most of your marketing and communications efforts. By utilizing digital channels, a mobile-first approach, or personalized storytelling, the future of nonprofit marketing and communications is now, and it's attainable. All you have to do is adapt to these trends to stay ahead of the game.

Sources:

1. Nonprofit Marketing Guide. (2021). Nonprofit Social Media Benchmark Report 2021. Retrieved from https://nonprofitmarketingguide.com/benchmarks/social-media/

2. Nonprofit Tech for Good. (2021). Global Trends in Nonprofit Technology and Digital Advocacy. Retrieved from https://www.nonprofittechforgood.com/global-trends/

3. M+R. (2021). 2021 Nonprofit Benchmarks Report. Retrieved from https://mrbenchmarks.com/nonprofit-benchmarks-2021/

This article was originally published on LinkedIn.