3 Reasons Why Nonprofits Need Fractional Communications Leadership Now More Than Ever

Nonprofits are doing essential work in a climate where missions are questioned, teams are stretched thin, and online conversation can pivot overnight. All too often, nonprofits aren't in a position to afford a full-time communications leader. But they can’t afford to go without strategic leadership either.

Here’s why fractional leadership is an affordable solution that makes sense right now, in the current landscape.

1. The political climate makes your reputation more fragile. 

Social change organizations are facing funding threats and public scrutiny. Strategic communications can’t be an afterthought. You need a clear, consistent voice and someone watching every day.

When I joined Whitney Plantation, the only plantation museum in Louisiana devoted to telling the story of slavery, the organization was under attack, having its funding threatened by political motives. I read the signs on social media, noticing that public sentiment was crying out for justice, collectively outraged at what Whitney was facing. It became clear to me that now was the time to act. So, I trusted my instincts and pivoted quickly to guide a timely development push that raised $100K in just six weeks.

2. Your staff is already doing more with less—and burning out. Nonprofit staff are often have to juggle communications with their primary duties. It's an add-on to other responsibilities that may not even be an area of expertise. Or junior staff may end up handling high-stakes messaging without the experience to guide it. A fractional Chief of Communications gives your team a seasoned partner and a clear plan, without adding a full-time salary to the budget.

3. Opportunities and crises can’t wait. Media calls, donor questions, a big campaign launch—these moments don’t schedule themselves around your capacity. A fractional leader helps you seize opportunities and manage risks so your mission stays protected and your storytelling holds strong.

Fractional leadership flexes with your needs. Bring me in for a campaign, a rollout, a pivot, a crisis, or to keep things steady month to month. My services offer tailored executive support that makes sense for your budget and your mission. Let’s make sure your message is ready for whatever comes next.